BRAND STRATEGY
Positioning and messaging strategy to ensure sharp, consistent and competitive brand play, creative identity and communications.
PRODUCT STRATEGY
Direct and advise new product development and range planning to exceed commercial objectives with an eye to both recruit new customers, and engage existing ones.
MARKETING
Launch planning and campaign development to create impact and sustained engagement through PR & communications, activations and partnerships.
NEW MARKET ENTRY
Distribution strategy, retail, partnership and agency support to drive commercial and cohesive global positioning.
